 |
Zune is the product-line of portable media players, software and online retail services that was founded by Microsoft in 2006. These designs speficially addressed issues with the previous graphic system as well as a wide array of branding materials. In 2007 Zune wanted to update their online retail service called "Marketplace" and this new language was a result of this effort. |
|
Helping develop this language between the design firm Method and the Microsoft's Zune team is the result of this integration. Interpretation of this new brand language, execution and coming up with new opportunities for advertising and co-branding were all done within a very strict deadline. This language helped establish future Zune UI refinements, websites and overall product positioning. Friends/Collaborators: Sean McGrath, Method. |
|
