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Following the brand language that was developed for the Scion Marque Guidelines these posters were produced in 2005. Scion xA, xB and tC were featured in these posters which were showcased in Toyota car dealerships, college campuses and other venues. Colors, typography and other branding elements were all used consistently established by these Marque Guidelines. |
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Each car is placed in an urban stylized setting based on other branding materials that were used in 2005. Each poster measures 24 inches by 36 inches and is printed on semi-gloss medium weight paper stock. The posers were uses throughout 2005 and helped establish future branding materials on scion.com and other online promotions. Friends/Collaborators: The Attik. |
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