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Russ Lamoureux is a commercial director who has directed for such companies as: EA Sports, Wrigley's, The Gap, Kenmore and MTV. Russ Lamoureux wanted to create branding materials for his company located in LA and NY in 2002. Russ wanted something different that could help delineate him from other directors on the market. |
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Using Lamoureux historically classic name we decided to design his own coat of arms. Red, green and blue were incorporated because of the significance those specific colors have for viewing media on televisions and other devices. Lions hold these colors in a black shield and is typically used on white. Including typography thats historically been used during the 1980s achieved a dichotomy we were looking for between the mark and the typography. |
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