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Shawn Fanning is a founding member of Rupture and is also founding member of Napster™. He wanted to establish branding assets for a unique social gaming experience. The brand needed to work with the new technology that Rupture was featuring while at the same time not alienating an already existing gaming market. Information architecture, branding, logo development and website development were all done in conjunction to control every aspect of this unique online gaming service. |
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Typographically the mark is drawn by hand and is unique to help establish the Rupture brand. The website needed to be easy to navigate and also had to provide real-time tracking of gaming achievements. Quickly locating information regarding these gaming achievements was critically important. The gaming market responded well to the organized use of information and eventually Rupture was purchased by EA Games. |
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