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Publicis Groupe is a French multinational advertising and communications company. Publicis provides traditional advertising, media services and marketing services to national and multinational clients. The Publicis New York branch needed an installation piece that could visually be engaging while also showcasing their multinational respective clients. This lobby display is located in Herald Square in downtown Manhattan. The display itself is 70 feet in length and 24 inches in height. |
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Having access to the buildings roof-top where the lobby display is located in Herald Square, 360? images were taken of downtown Manhattan. The images were then scanned and included in the designs that you see below. Red was used primarily because that is the core brand element of the Publicis Groupe. The Manhattan urban landscape brought indoors remained a theme that was used in other Publicis branded materials. |
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