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Onlive is an on-demand gaming platform, which was announced at the Game Developers Conference in 2009. The Onlive service provides gamers with the opportunity to play and tryout games per a subscription fee. All the games are rendered, stored and synchronized on a remote server and then delivered to the gaming unit online. Many different companies are already enrolled to provide their games under then Onlive platform, Electronic Arts, Take-Two, Ubisoft, Atari, Warner Brothers and Eidos Interactive. Onlive is planning to provide this service by the end of 2009. |
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The concept for the brand mark was simple. Provide a visual representation of transmission, community, and interactivity graphically. The mark had to exist not only on print materials such as business cards, but also had to exist on gaming controllers and on screen. By using interlocking forms to create a "red eye" as the focal point the identity mark achieves a clearly identifiable shape and brand element that users can quickly identify on all branding materials. Friends/Collaborators: Method. |
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