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Japanese incense has been around since AD 538 and reached Japan from China via the Korean Peninsula along with the the introduction of Buddhism. Its said that a specimen of fragrant aloeswood washed on shore on the coast of Japan and the villagers then presented the fragrant wood to the empress. This brand mark is for a Japanese incense company that manufactures and distributes Japanese incense. Using the name "OKO" which means "incense" in Japanese this establishes the typographic mark. |
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The brand icon itself celebrates the history and wonderful scent Japanese incense has. The smoke waves are incased in a traditional Japanese red sun that also represents the Japanese flag and samurai family crests. The brand icon can be used independently for different branding materials or in conjunction with the typographical treatment. |
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