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Bayerische Motoren Werke (BMW) is an independent German automobile manufacturer founded in 1916. It also produces motorcycles, and is the parent company of both MINI and Rolls-Royce car brands. BMW wanted a iconic design to represent their monthly catalogue which contains all of BMWs information regarding all upcoming advertisements. Ranging from print to television. |
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The design approach needed to be inline with BMWs current brand identity while at the same time providing some unique visual qualities to delineate the catalogue from other existing branded materials. A silowetted road and environment scene was chosen to represent the celebration and experience of driving. This cataloge measures 12" x 19" in total and is printed on heavy matte stock. |
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