 |
AIM Mail launched in 2005 and wanted to announce their new mail service with a campaign that was unique and tied in specifically with different personalities that were set up around different themes. Different email addresses provided a platform for these personalities and visual identities were assigned to each email address. To learn more about AIM Mail please click here. |
|
Some of the themes that were used in this marketing ranged from someone living in Tokyo to someone daydreaming about unicorns and clouds. Posters, t-shirts, micro web-sites and guerilla marketing were all used to promote AIM Mail. This wide range of different materials used in the marketing was able to promote AIM Mail on a much larger scale then concentrating on one certain type of media. This campaign approach also tied in directly with the 53+ million users who already use AIM. Friends/Collaborators: Paul Miller, Chris Ro, Stan Zienka, The Attik. |
|
